If you are using Google Adwords to advertise and generate traffic to your website, then you ought to be using Google Analytics to track this traffic (and more importantly, how this traffic converts in to leads/sales so that you know how cost-effective your Adwords spend is - for example, how to track phone calls generated [...]
A lot of you (or your clients) will be using Google Adwords to drive traffic to your websites whenever people search on appropriate keywords. If you’re keen on doing this properly, you will also be using Google Analytics and it’s ‘Goal’ functionality to track whether or not these Adwords customers are converting in to online [...]
Matt Cutts has been forced to apologise on behalf of the big G, after it came to light that Google’s Japanese branch, google.co.jp, has been hiring paid bloggers to evaluate a new widget.
The pay-per-post service CyberBuzz was hired to take part in a promotional campaign by the Japanese, which is in direct contravention of Google’s [...]
Google is 10 years old this weekend (Sunday 7th September to be exact), and how far they’ve come since Larry Page and Sergey Brin incorporated a company called ‘Google’ whilst attending Stanford University, California as undergraduates.
Today, Google employs over 17,000 employees and is still hiring at a rate of 100 new employees a week. They [...]
It’s also been a given that being in position number one in SERPs for your chosen keyword is the place to aim for, and that page one is better than page two. This will lead to much higher click-through rates for your website, and therefore more visitors.
However, have you ever wondered how many click [...]
