Matt Cutts has been forced to apologise on behalf of the big G, after it came to light that Google’s Japanese branch, google.co.jp, has been hiring paid bloggers to evaluate a new widget.
The pay-per-post service CyberBuzz was hired to take part in a promotional campaign by the Japanese, which is in direct contravention of Google’s own guidelines.
Google’s official statement on the matter is as follows:
Google Japan is running several promotional activities to let people know more about our products.
It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the promotion. We would like to apologize to the people concerned and to our users, and are making an effort to make our communications more transparent in order to prevent the recurrence of such an incident.”
To see more of what Matt Cutts has to say, check out his video interview here
To check out the original post that uncovered the whole shameful episode, check that out here
That’s funny - still, not like we don’t all do it…
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