Anybody in the UK who watches Channel4 news will have yesterday seen the piece on Facebook, part of which covered the demographic targeting possible when advertising to Facebook users.
The case study used was Leigh Court, a wedding venue targeting Facebook ads to users with a status of engaged. The piece was not strictly accurate, because the Leigh Court spokesman suggested they could show ads to users whose status had just changed from single to engaged - the “just changed” bit of that is incorrect - they can simply show ads to users who have a status of ‘Engaged’ full stop. This will include those who have just changed, but also those who have been engaged for 5 years. (Which is not a bad thing, because they might have been saving!)
The other benefit of Facebook when advertising your wedding venue using their pay-per-click ad programme, is that you can also specify location within that - i.e. if your wedding venue is in Devon, then showing it to people in the Scottish Highlands is not very cost-effective. Showing it to people in Taunton is.
Here at Believe, we have been advertising wedding venues using Facebook, as well as using their demographic targeting to advertise other products and services for years. If you would like to find out more about the service that we offer, please get in touch!
